The Shocking Jailhouse Lesson That Showed Me How to Bank $16 Per Subscriber Within 14 Days
From the office of Samuel Olekanma
9:47 AM
Jessup Maryland USA.
December 12, 2024.
I am a correction officer and I surround myself at work with felons and convicted Criminals and sometimes I engage in a conversation with them that leads to somewhere else. The story am about to tell you is one of those situation where I learnt something from where ordinarily I did not expect to learn something and I want to share it with you. I have tried as much as possible to tell my story exactly as I learned from my strange coach with off-course removing any direct information that will reveal my source.
A Simple Business Model, Easy and Simple to Copy, Anyone Can Do It…Read On:
From the Desk of Samuel Olekanma, Author of Mbaise Association Nutrition
Dear Client,
One of the hardest things about your information business is that it takes so long to go from someone joining your list until he buys.
Sure, it’s cool when someone has been on your list for 3 years and finally buys. It gives you a reason to keep writing emails.
But . . . it makes it REALLY hard to re-invest, right?
And you don’t even know if a traffic source is good or not, do you?
I know how it is. I used to buy lots of traffic, funnel it all into a “general” campaign, and mail offers from time to time. And people would buy from just about every email. But it might be 30, 60, 90 days – even 6 months or 12 months before they bought.
And that is really frustrating. Because if it takes 3 months, 6 months, or more to find out if a traffic source is converting, you don’t really want to pour a lot of money into that source. And with buying lead times like that, conversions are inconsistent, so sometimes even after 6 months you don’t know if a source is converting.
And one of the ways I combatted that problem was I created a new product every month for 3 years. That’s a lot of products! And a lot of work! Too much work!
And frankly, about a year ago, I got really frustrated with this model.
Because I was tired of working so hard to get these results.
Sure, I was making money.
Sure, people were buying.
But nothing was predictable.
So I decided to change things.
Here’s what I did:
I researched the buying patterns and timing of the people who bought the most from me.
(The reason I focused on people who bought the most is an application of the 80/20 rule – I only want to spend my time where it gets the most return)
And I discovered that 80% of long term buyers bought within the first 90 days.
And 45% of long term buyers bought within the first 30 days.
And 22% of long term buyers bought within the first 2 weeks.
So I began to make some changes in my marketing.
The first change: if someone is on my list for 90 days and doesn’t buy, they come off the list.
The second change: I began to test an entry campaign for the first 2 weeks to convert subscribers to buyers as fast as possible.
CLICK HERE TO GET THE REST OF MY STORY
